This week I had a new client ask about our marketing services – basically as a new business he needed to generate leads from scratch and wasn’t very sure where to start!
For a small business getting cost effective marketing in place is essential. But if you’re never marketed before, how do you know what method will be most effective or whether the results are getting are typical?
Usually what we recommend is a “follow up sandwich” approach.
- The Bread: Our first slice of marketing is a postcard or letter mailed out to a list of potential prospects.
- The Filling: A sandwich filling of an email reminder with more information accessible online.
- Final slice: Finally a top slice sandwich phone call to those who have clicked open the email and shown an interest.