On 18 May 2018 GDPR came into force – but what effect has it had? From our point of view, we are seeing clients being much more aware of their data liabilities, which is hugely positive. We rarely get asked to do unethical things like scraping data or using unopted in lists any more. We … Read moreGDPR – one year on
Want to know a quick “white hat” SEO tactic? Get Virtually Sorted to transcribe the YouTube videos you have online – their content will be keyword rich, and Google loves you using their sister service to host video… Why Use Video Captions? YouTube is owned by Google and therefore videos are given high preference by … Read moreVideo Transcription
But it’s hard to delegate more when your To Do List stretches to several pages and you know for sure a few items dropped over the bottom of it several months ago. Sounding familiar?
It’s pretty common.
Eagle eyed viewers of BBC1’s The Apprentice might have spotted Caroline doing deals with Karen Brady’s team last night… Filmed during the summer, we were sworn to secrecy about this little televisual moment until broadcast. Virtual Assistants – Doing great deals! In this episode the apprentices need to sell merchandise and artworks of Scottish based … Read moreCatch Caroline on BBC1’s The Apprentice!
So you know you SHOULD be doing some of this social media stuff, blogging, Facebook, Twitter, LinkedIn… But you just aren’t that convinced it’s really worth it for your business. We get that: It’s is not a one-size-fits-all requirement. Social Media Audit As a one off, we’ll look at your business and what you want … Read moreSocial Media Audit
GDPR (General Data Protection Regulations)… you’ll have seen this word swirling around in the internet-ether lately and might even be slightly panicked that you should know more about it. Certainly a quick flick through my spam box asks me:
“Are you GDPR compliant?”
“Is your customer database ready for GDPR?”
But what is GDPR?
Should you be paying attention to GDPR if you only market to your own clients? YES!
As a former Adgirl, I spent rather a lot of time squinting at Mosaic profiles – but what exactly are they, and how can they help you market your business? It’s used extensively in surveying and market research to identify the typical people found in that postcode and give some indication of their marketing preferences, … Read moreMosaic Consumer Profiles
This week I had a new client ask about our marketing services – basically as a new business he needed to generate leads from scratch and wasn’t very sure where to start!
For a small business getting cost effective marketing in place is essential. But if you’re never marketed before, how do you know what method will be most effective or whether the results are getting are typical?
Usually what we recommend is a “follow up sandwich” approach.
- The Bread: Our first slice of marketing is a postcard or letter mailed out to a list of potential prospects.
- The Filling: A sandwich filling of an email reminder with more information accessible online.
- Final slice: Finally a top slice sandwich phone call to those who have clicked open the email and shown an interest.